https://vimeo.com/1099328044?fl=pl&fe=sh
The brief was to launch the Ora AI feature for the Toothfairy app in the UK. The team needed a video that builds hype while establishing trust, so the direction was clear: polished, punchy, and energetic.
Ora AI is an AI-powered dental assistant inside the Toothfairy mobile app. The two key things I needed to showcase were its ability to perform simple, surface-level diagnoses and how it can do simple yet necessary education of its users.
For this project I used Premiere Pro for sequencing and sound design, After Effects for compositing and 2D animation, Blender for 3D scenes (the phone and teeth), and Illustrator to prep vector assets.
I built the sequence in Premiere Pro, keeping everything tightly synced to the music. I also trimmed the track itself to hit a concise runtime that works well for social media.
The structure started by hooking the audience with the problem. The next frame introduced Toothfairy, and since the brand already has a strong reputation, it helped build trust right away. From there, we showed the feature inside the Toothfairy mobile app. A large portion of the video focused on the Ora AI chat UI interaction, first highlighting the diagnostic flow, then the educational component. The outro was a simple logo showcase. Overall, it was a product launch focused on awareness, with no specific call to action.
Sound design came last. I layered in clicks, UI sound effects, and cinematic transition hits to give the visuals extra punch.
One of the key things I had to showcase clearly was the interaction and expected output from the Ora AI chat interface. These scenes had to have breathing room and allow the audience to digest the information before we jumped back into an energetic pace.
